[PDF.04eq] Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality (AHRC/ESRC Religion and Society Series)

Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality (AHRC/ESRC Religion and Society Series)

[PDF.gk55] Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality (AHRC/ESRC Religion and Society Series)

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 | #2171957 in Books |  2014-01-14 | Original language:English | PDF # 1 |  9.21 x.69 x6.14l,1.45 | File type: PDF | 276 pages

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|| |'... brings together a wealth of sociological and marketing research and theory and research on the way that religions are forced to market themselves in order to be attractive to consumers.' Religion Watch 'Recommended.' Choice|Ab

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international sp...

You can specify the type of files you want, for your gadget.Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality (AHRC/ESRC Religion and Society Series)   |  Jean-Claude Usunier, Jörg Stolz. Just read it with an open mind because none of us really know.

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